Brian Borgh is a New Berlin resident, husband and father of three. He is a Telecommunications Specialist in West Allis by day, and adventure seeker/food and music enthusiast by night. This blog will cover views on current events, food, music and general pop culture.
So I have been exceptionally broke for the last week and a half, and have been taking advantage of eating lunch for a buck or two each day at a local Burger King that's walking distance from my office. While standing there waiting for my food, I noticed how expensive some of their value meals have gotten. They have several that exceed $8!
When McDonald's introduced the value meal in the 90s, it seemed like a no brainer, because you were saving money on items commonly purchased together. In fact, if you tried to dispute it, people would even argue that you're basically getting your drink for free or something similar.
Well that was then and this is now!
Standing in line I did the math in my head, and I thought it was the exact same price! The Whopper Value Meal was $7.65 (or somewhere right around there) and the sandwich by itself was $3.85... so I'm paying almost $4 for a small fry and small drink? Look at the items ala carte, small fry $1.80, small drink $1.85. Well, I added it up, and I admit I was a little off. There WAS indeed a savings... The savings was 15¢, which is like 1.9%.
Shrug, I'm not on a crusade against fast food, you know what you're getting into, but color me shocked that we were "trained" to think that the value meal was once a great deal, and you'd be foolish not to take advantage of it, only to find out that they secretly jacked the prices back up behind our backs, and now you're just buying the additional items as a package deal at nearly the full price.
My advice, keep the meal numbers as a convenience, but change the wording to "package" instead of "deal" when there is no (or extremely minimal) deal present.