Jammin' on Janesville begins Friday
Many events planned for summer amid road construction
Muskego - The first Jammin' on Janesville is finally here and everyone is invited to celebrate.
Businesses along Janesville Road from Moorland Road to Racine Avenue will hold Jammin' on Janesville outdoor events on the first Fridays this summer to remind people that they will be open for business, despite road construction.
Preliminary work on Janesville Road will start in late summer with the two-year widening project starting next year.
The chamber is spearheading Jammin' on Janesville, which begins June 3, from 5 to 9 p.m., with live entertainment, food and raffles. Callen Construction, W13131 Janesville Road, Muskego, is sponsoring the inaugural date.
Randy Roadbot, a nine-foot-tall figure composed primarily of construction barrels, is the event mascot, serving as a sentinel of sorts on each end of the Janesville Road corridor to remind passers-by of some of the unique offerings.
Indeed, some of the offerings are uncommon.
Vet clinic with a special touch
The Animal Doctor Holistic Veterinary Complex, W16790 Janesville Road, will offer "kitty krafts" and pet massages. "We're hoping people will bring their pets," said veterinarian Jodie Gruenstern, who started Animal Doctor 18 years ago.
People can also just watch while massage expert Bruce Bregenzer, who teaches massage to students from all over the country, demonstrates.
The Animal Doctor will also offer face painting for kids - again with pets in mind. The $5 fee will go toward a new nonprofit organization, Called the Animal University Project, that Bregenzer is starting to make life better for animals in shelters through pet massage.
"It's to give them attention and improve their quality of life while they're there," said Gruenstern, who is on the organization's board of directors.
Also at the Animal Doctor location, a local chiropractor will give spinal evaluations.
For those who like to get involved more openly, there are some special Jammin' opportunities.
The Muskego Library, W16663 Janesville Road, will add to the fun with its Open Mic Night.
"If you have a talent, if you sing or play, the mic is yours to take," said Denise Konkol, events coordinator with the chamber.
Over at Firestone Muskego Tire & Auto, W16610 Janesville Road, car club members have been encouraged to bring their rods and even motorcycles to a car show that will be part of the festivities.
An AAA driving simulator, which will allow people to see how well they drive through dangerous situations, will also be featured at Firestone Muskego Tire & Auto.
Sights, sounds and tastes
For those looking for some passive entertainment, the experts will put on a show.
At Westwood Drive and Janesville, martial arts demonstrations by WMAA Tae Kwon Do will take place.
The evening also will offer a puppet show by the Muskego Apostolic Tabernacle. Moreover, players from the Muskego Hitmen, a minor league football team, will stop by to meet visitors.
Live music will be Jammin' from many corners of Janesville during the event.
The B-Side Messengers bluegrass band will entertain at Muskego Tire & Auto, the band Kinfolk will play at the San Laurio Coffee House, and there will be live mariachi and mini margaritas at Tres Locos Restaurant, S7505 Lannon Drive.
And what would a festival be without food?
Besides Janesville Road restaurants, a sit-down fish fry dinner will be served at Muskego Firestone catered by Matty's Bar & Grill, complete with a beer tent and kettle corn. A baked potato bar with regular and sweet potatoes and all kinds of fixings will be set up in a tent at the Animal Doctor, where smoothies and root beer floats also will be served.
Some nice extras
Visitors also can go home from Jammin' on Janesville with prizes and catch a free ride.
A pressure washer will be raffled off at Muskego Firestone and a furnace will be given away by Tri-Town Heating & Air Conditioning, W15636 Janesville Road.
Although the street will be open throughout the festival, parking will be tight, so a free shuttle will take visitors to stops all along the road.
People can get on at Piggly Wiggly, S7847 Racine Ave., Pick 'n Save, W17005 Janesville Road, at Muskego Elementary School, W17476 Janesville Road, or at the Lincoln Point shopping center at Moorland Road and College Avenue.
A family-festival feel
"I think people are going to really like (Jammin')," said Muskego Area Chamber of Commerce and Tourism Executive Director Tina Weiss. "The businesses are catering to families."
And it is fanning a spirit of cooperation among businesses that are actually helping each other.
"Not just the Janesville Road businesses are participating, others off Janesville are helping," Weiss said. "One is coming from across town to help out. How wonderful is that?"
Gruenstern is looking forward to Friday's event.
"I've been calling it a street fair, and I think it's going to be fun," she said. "I'm surprised there's a lot going on."
And as a business owner, Gruenstern wholeheartedly supports Jammin' on Janesville.
"It's great we're being proactive, encouraging people to come out," Gruenstern said. "So maybe they will keep on coming when the construction starts."
More information is available at the Chamber of Commerce and Tourism's website at muskego.org.
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