Muskego - Just about the time that families start heading to the beach at Muskego's Idle Isle, an ice cream shop will open for business.
For years, Muskego residents have been asking for an Idle Isle refreshment stand, but the city has been unable to find a vendor. Now the city has one.
Last week, the Common Council gave the go-ahead to Kristin Formolo of Muskego to open Island Ice Cream.
"I wanted a name that would be descriptive," Formolo said.
The time and the place
Formolo has owned other businesses and currently owns a career coaching business, which in her words "helps others live the life of their dreams." To some extent, she is following her own advice, given that she has always wanted to open an ice cream shop.
Formolo is shooting for a mid-June opening. On weekends, Island Ice Cream will be open from noon to 8 p.m. until Labor Day and probably 11 a.m. to 1 p.m. and 5 to 8 p.m. on weekdays.
To add to the excitement of opening day, Formolo announced a contest in which she will serve free kiddie cones if the Island Ice Cream Facebook page reaches 500 "likes" by that time.
Early indications are that she picked the right time and place.
"I'm happily surprised by the response to this whole concept," she said. "People have been thanking me, they're excited about it and they're placing their requests," she said. "I think it's a good sign."
A cool, and warm, menu
She is following through on as many requests as she can, such as iced coffee, but there are plenty of cool treats she is bringing to the table, too.
Island Ice Cream will have 16 flavors of ice cream, 16 toppings for sundaes, frozen yogurt and sherbet, and shakes.
She's even considering trying out smoothies, plus a new wrinkle that is the rage elsewhere: caffeinated ice cream. One scoop equals one energy drink, she said. Of course, that would be for adults only, she said.
Island Ice Cream also will have something warm available: hot coffee (in up to eight flavors) and hot chocolate.
The weekends also will bring something special for fishermen and other early risers - coffee, pastry and doughnuts from 7 to 9 a.m. Saturdays and Sundays. Formolo said last week that she was still lining up someone to make the doughnuts.
"I would love to hear from anyone interested in being the baker, just for Saturday and Sunday," she said, adding that those interested may contact her on Facebook.
The shop's offerings will likely expand as demand requires, Formolo said.
Serving to a need
City officials are pleased that someone is finally taking the plunge and opening a shop at the popular beach spot.
"It will be a nice addition and an asset to Idle Isle and the community," Mayor Kathy Chiaverotti said. "She'll fix it up to be a cute little shop."
"It's great to see a new small business start up," said Alderman Dan Soltysiak. "It will continue to make Idle Isle a destination for the city."
Formolo would like to make it a destination for boaters.
"I'm considering a drive-up service for boaters," she said, noting that there is a space for them to pull up onto the beach.
Otherwise, there are lots of picnic tables for everybody to lick their ice cream cones or spoon up their sundaes, she said.
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