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Muskego's Jammin' on Janesville has drawn a crowd under any conditions

Third and final event of summer set for Friday

Traffic, both vehicle and pedestrain, kept Janesville Road hopping during Jammin On Janesville with special activites at businesses along the road. This is the first event to remind shoppers of the business along the road that will be open when road reconstruction begins this year.

Traffic, both vehicle and pedestrain, kept Janesville Road hopping during Jammin On Janesville with special activites at businesses along the road. This is the first event to remind shoppers of the business along the road that will be open when road reconstruction begins this year. Photo By C.T. Kruger

July 27, 2012

Muskego - It's been 60-degree chilly and near 100-degree hot, and it has been surrounded by construction to boot, but none of that has negatively impacted Jammin' on Janesville.

Regardless of the weather heading into the third and final event of the year, the commercial district block party has grown in both attendance and offerings, says Tina Weiss, executive director of the Muskego Area Chamber of Commerce.

As for the construction work on Janesville Avenue, that very project is the reason the Chamber and nearby businesses established Jammin' in the first place in 2011.

"Our original intention of this event was to help the businesses located on Janesville Road endure challenges faced in the midst of the construction," Weiss noted.

But Jammin' on Janesville, held the first Friday of June, July and August, has caught on so well, it quickly morphed into one of the area's largest, most attended gatherings of the year, with businesses and residents coming together, she said.

One more time

Jammin' - with activities, giveaways, demonstrations, music and other fun on Janesville Road between College and Racine avenues - closes out its second year from 5 to 9 p.m. Friday, Aug. 3.

New for August will be the preliminaries for the Muskego Teen Idol contest, in which local teens will perform for a panel of judges. The top contestants advance to the finals at the annual Muskego Community Festival, Aug. 23 to 26.

"I think people will like it. It usually draws a record crowd for the finals," said Weiss, who likened the entertainment to "a Las Vegas show."

Also new will be Kohl's Department Stores' "Great Safety Adventure" walk-through trailer, which is designed to help youngsters in safety awareness.

"A ton of families come to Jammin' and we're always looking for things for families to do," Weiss said, noting the bouncy attractions and other kid-friendly activities that will be back again.

Another new offering will be police dog demonstrations at Animal Doctor.

After 9 p.m. events, too

Jammin' After Dark, an extension of the Jam after its 9 p.m. official closing, made its debut in July and it will be back.

Weiss said organizers discovered that "people don't like it to end at 9 o'clock," which worked out well for the extremely hot July 6 event, when Jammers took the opportunity to cool down after sunset.

Like the first time, restaurants and bars will offer specials after 9 p.m. to those with Jammin' T-shirts or pins during Jammin' After Dark.

Jammin' on Janesville will offer more than 50 activities and music and more than 25 menu selections for $1, sponsored by 90 businesses.

Free bus transportation will again take people up and down the four-mile stretch of Janesville from parking lots at each end and lots of stops in between. The shuttles will run until 9:30 p.m.

Maps listing the many offerings will be available aboard the shuttles and at other locations.

- Jane Ford-Stewart

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